A logo is the smallest part. The system is the point.

Anyone can draw a mark. What makes a brand hold together is everything around it — how it behaves at 16 px and on a 6 metre banner, which typeface carries the tone, which colours are allowed, and what happens when someone new joins your team and has to use it without asking.

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Brand identity design laid out across stationery and packaging
Deliverables

What lands in your folder

Every identity project ships with the same core set. Bigger packages add to it — nothing is ever removed.

  • Primary logo, plus horizontal and stacked lockups
  • Icon / app mark for small sizes and avatars
  • Monochrome and reversed (knockout) versions
  • Full colour palette with HEX, RGB, CMYK and Pantone
  • Typography system with weights and pairing rules
  • Clear-space and minimum-size rules
  • Misuse examples — what people must not do to it
  • Brand guideline PDF (12–28 pages depending on package)
  • Source files: AI, EPS, SVG, PDF, PNG, JPG
  • Social profile and cover assets, correctly sized
How it’s done

The five stages, and what happens in each

  1. Discovery & brief — days 1–2

    You fill in a guided questionnaire (about 15 minutes) covering audience, positioning, competitors, tone and the things you actively dislike. We follow up with one 30-minute call to pull out what the form missed. Output: a written brief you approve before anything is drawn.

  2. Research & direction — days 3–5

    We audit your category, map where competitors sit visually, and build two or three moodboards. You pick a direction here — while it is still cheap to change your mind.

  3. Concept design — days 6–10

    Two to three complete concepts, each presented in context: on a card, a sign, a product, a phone screen. Each one comes with a short written rationale so you can judge the idea, not just the shape.

  4. Refinement — days 11–15

    The chosen concept goes through structured revision rounds. We tune the curves, test it at 16 px and at billboard scale, build the lockups, lock the palette and set the type. Every round is logged with what changed and why.

  5. Guidelines & handover — days 16–18

    We write the guideline document, export every format, name the files sensibly and hand over one organised folder. Then we walk you through it on a call so your team knows what to use where.

Packages

Pick the level you actually need

Starter

For a new business that needs a solid mark, fast.

$320 one-off
  • 2 logo concepts
  • 3 revision rounds
  • Primary + stacked lockup
  • Colour palette & type pairing
  • 1-page mini guideline
  • AI, SVG, PDF, PNG, JPG
  • 10–12 working days
Choose Starter

Identity

The usual choice. Everything you need to launch properly.

$780 one-off
  • 3 logo concepts
  • Unlimited rounds in-direction
  • Full lockup set + app icon
  • Extended palette + Pantone
  • 16–20 page brand guideline
  • Stationery set (card, letterhead, envelope)
  • Social profile & cover assets
  • 15–18 working days
Choose Identity

Brand System

For teams who will hand the brand to other people.

$1,650 one-off
  • Everything in Identity
  • Sub-brand / product mark rules
  • Illustration & photography direction
  • Packaging or signage application
  • Editable social template kit
  • 28-page guideline + Figma library
  • Team handover session
  • 4–6 weeks
Choose Brand System

Prices are starting points. Send the brief and you will get a fixed number for your actual scope.

Rationale, not taste

Every concept comes with the reasoning behind it, so approval is a decision rather than a vote.

Built to be used

Tested at favicon size, on dark backgrounds, embroidered, engraved and printed one-colour before it ships.

You own everything

Full commercial rights and source files transfer on final payment. No licences, no drip-feed.

Questions

Before you brief us

It happens rarely, because the direction is agreed before design starts. If it does, you get one extra concept round at no cost. If you still are not happy after that, we part ways and you pay only the deposit.
We do a visual similarity sweep of your category and flag anything close, but we are not lawyers. For registration you should run a formal search with a trademark attorney — we will supply whatever files they need.
Yes — that is a refresh rather than a rebuild and usually costs 40–60% of a full identity. Send us the current files and we will tell you honestly whether a refresh is enough.
Always. Every mark is drawn in vector, tested one-colour, and delivered with both CMYK and RGB definitions plus a Pantone reference for spot printing.
50% deposit to book the slot, 50% at handover before final files are released. Bank transfer, Wise or Payoneer. Invoices are issued for both halves.

Ready to start your identity?

Send the brief and get a fixed price and delivery date within one business day.

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